Mall announces 100 tenants targeting Latin Americans
Mall at Beacon Tradeport, due to open March 1, released a list of
100 new tenants that will join the 13 anchors previously signed.
a value-added mall with a number of retailers offering name brands
at knock-off prices, similar to Broward County's Sawgrass Mills, the
mall's marketing staff expects to capture a significant part of the
Latin American tourism market, says Marketing Director Maria Llorca.
surveys conducted for the Greater Miami Convention & Visitors Bureau,
11.8% of Latin visitors to Miami-Dade said they had shopped at Sawgrass,
said William N. Anderson Jr., bureau director of planning & research.
expect that perhaps 40% of our shoppers will be tourists," Ms.
Llorca said, "and a great part of them will be Latin."
November, she said, events introducing the mall to tour operators
will be held in Argentina, Brazil and Chile as part of an ongoing
marketing strategy aggressively targeting Latin America.
the mall opens, she said, tourists will be courted via shuttle bus
trips originating in Miami Beach, downtown and the airport area.
the mall we will have many tourist-friendly amenities," Ms. Llorca
said, "such as large-size lockers to hold luggage, currency exchanges
and multi-lingual staff at the information booths."
will be multi-lingual as well, she said where possible, using
mall, co-developed by Michigan-based Taubman Centers and Swerdlow
Real Estate Group, sprawls across 120 acres at the northeast corner
of the Florida Turnpike and the Dolphin Expressway, about 4 miles
due west of Miami International Airport. Its 1.4 million square feet
of retail space will house more than 200 outlets, and dining and entertainment
tenants that have signed leases are a number of retailers new to Florida.
They include Animal Mania, a Chicago-based collectibles store; Castaldi's,
an Italian restaurant chain with opera-singing waiters whose nearest
branch is in Charlotte, NC; the first US store for the Argentine Chispa
de la Vida chain, which carries evening clothes; Christina Nicole,
a Los Angeles-based women's clothier, and Epic Designs, a jeans store
headquartered in Baltimore.
announced anchors included off-price outlets for Burlington Coat Factory
and Saks Fifth Avenue. Quite a few more are among the newer entries.
Beltrame and The Bootery will offer discount footwear.
children's clothing will be featured at outlets for Besitos Kids,
Papaya Factory and Quiksilver, which specializes in skateboarding
clothing. For adult fashions, there's European Fashion Warehouse,
specializing in Italian menswear; Motherhood, carrying maternity fashions,
and the first outlets ever for designers Giorgio and L'Uomo.
outlet stores on the roster will carry off-price eyewear, art, perfume,
jewelry, leather goods and travel accessories, mall publicists say.
the mall's original lessees are Jeepers!, a 24,000-square-foot indoor,
climate-controlled amusement park for children 12 and under; a 60,000-square-foot
Dave & Busters food and entertainment court for adults, and Regal
Cinemas Dolphin Mall 28, billed as the only 28-screen theater in the