numbers reviewed for industry professionals
president and CEO of the Marriott hotel chain congratulated local
tourism officials for attracting new high quality hotels during the
past year and urged them to concentrate on redeveloping South Beach
in the future.
recently at the Greater Miami Convention & Visitors Bureau's annual
meeting, J.W. Marriott said he considers South Beach to be among the
best of what Miami has to offer in the visitor industry. But he said
the Lincoln Road Mall area has lost some of the appeal it once had.
back Lincoln Road," he said. "So it can be the Fifth Avenue
of the South as it was when I was a child."
Marriott said that as a child he spent family vacations on South Beach.
also praised the hospitality officials and community leaders across
the county for bringing new hotels to the entire area. In one year,
Mr. Marriott said, his company will have some 5,000 rooms in Miami-Dade
County, including new rooms in three soon-to-be completed Ritz Carlton
are definitely bullish on Miami and Miami Beach," Mr. Marriott
said at last week's meeting, held in the month-old JW Marriott Hotel
on Brickell Avenue.
professionals lauded their own accomplishments of the past year at
the meeting, which signaled the end of another year of promoting Miami
and Miami Beach as a tourist destination.
Talbert, bureau president & CEO, briefed the audience on the tourism
industry's impact on the local economy.
visitor industry employs more than 121,000 people," Mr. Talbert
said. "It's responsible for $525 million in state sales tax
a third of all sales tax spent in this county."
visitor industry, he said, is also responsible for creating nearly
340,000 full-time direct and indirect jobs in Greater Miami.
to Greater Miami generated $80 million in tourist-related taxes here
in 1999, according to bureau numbers, as visitors spent about $12.7
billion in the area.
Henriques, bureau chairman and president of Union Planters Bank of
Florida, commended the bureau and its group of volunteer professionals
for their work over the past year. He also announced new members chosen
for the bureau's executive committee.
for 2000-01 include Michael Lewis, editor and publisher of Miami Today;
Maria Sastre, vice president of guest services for Royal Caribbean
International, and Eric Knowles, director of marketing in Atlantic-Caribbean
sales for American Airlines.
board members were appointed as well. They include Chris Aldieri,
general manager for Hyatt Regency Miami; Michael Aller, tourism and
convention director for the City of Miami Beach; Dorothy Baker, president
of the Miami-Dade Chamber of Commerce, and Manny Corral, area director
of marketing for the Ritz Carlton Hotel.
the new year Mr. Henriques said the bureau must continue to aggressively
market Miami and Miami Beach as a premiere destination.
matter how good our product may be," he said, "you are not
going to sell something unless you market it."
cited a future joint $9 million marketing campaign with the bureau
and the Beacon Council, Miami-Dade County's economic development arm,
as an example of increasing the bureau's marketing drive.
two entities will combine efforts with Coconut Grove-based advertising
agency Turkel Schwartz & Partners to promote the destination as a
good place to do business and take a vacation.