bookings push convention activity into the future
John P. Hernandez
years into the future, hospitality industry officials say one of the largest
medical conventions in the country, likely to draw 15,000 visitors, has reserved
the Miami Beach Convention Center.
American Academy of Dermatology has booked the venue from Feb. 27-March 2, 2010,
for an annual meeting. The booking, Greater Miami Convention & Visitors Bureau
personnel said, is expected to funnel millions of dollars into the local economy.
Beach hotels will see the lion's share of the revenue. The event is expected
to result in 28,340 room-nights.
we are seeing is a lot of future medical bookings five, six years down the road,"
said Ita Moriarty, senior vice president of convention sales with the bureau.
"We haven't been seeing many near future-type bookings."
year, the American Occupational Therapy Association, which met here for three
days in May, drew 5,000 delegates, resulting in 6,225 room-nights.
no other medical organization has booked an event here during the next two years,
starting in 2005, Ms. Moriarty said, things pick up. Three bookings have been
signed to date, starting with the American Academy of Neurology.
'05 convention is expected to draw 6,500 delegates and generate 20,415 room-nights
at local hotels. From May 7-12, the International Society for Magnetic Resonance
in Medicine will hold its convention here. Organizers expect that event to draw
3,700 people and generate 12,270-room nights.
year will end on a high note for medical bookings, officials said, when the
Society of Neuroscience and its 25,000 members generate 45,400 room-nights worth
of hotel business from Nov. 12-17. It will mark the third time the organization
has held its convention in Miami. The group held its 1994 and 1999 convention
here as well.
organizations have to book years in advance because of all the planning and
logistical work that is involved with a gathering of that size," Ms. Moriarty
2006, two medical conventions so far have been booked. The American Academy
of Allergy & Asthma will meet March 3-7. More than 7,000 are expected to book
17,000 room-nights for that meeting. Also, from Oct. 22-25, 7,000-members of
the American Association of Blood Banks are expected to generate 15,485 room-nights.
conventions booked at the center next year include the 20,000-member Printing
Association of Florida down to the 1,400-member Competitive Telecommunications
Association. In all, more than 59,500 people are expected to attend gatherings
next year at the convention center for a total of more than 79,235 room-nights.
from the convention center, the Fontainebleau Hilton and the Loews Hotel are
very popular places to hold conventions," Ms. Moriarty said. "We are
seeing more and more conventions booked there every day."
itself "Miami's most renowned landmark hotel," a spokesperson said
the Fontainebleau Hilton offers 40 meeting rooms with a combined 190,000 square
feet of space and can handle groups of up to 5,000.
think we as a city have done a lot to improve our image around the world, and
companies and organizations want to book conventions here because of that,"
Ms. Moriarty said. "Our hotel infrastructure on the Beach is improving
every day, as is the convention center itself. With everything the city has
to offer, why wouldn't people want to book conventions here?"