Jarrett Levan follows in father's footsteps as CEO of growing, Fort Lauderdale-based BankAtlantic
Billing itself as Florida's Most Convenient Bank, BankAtlantic has earned an unusual reputation among financial institutions by offering a range of services to accommodate "early birds, night owls and everyone in between" through daily and extended hours that go to midnight at some branches. Its services include free checking, free online banking and gifts to people opening checking accounts. To emphasize its focus on retail banking, it calls its branches "stores."
Playing a key role in bringing the customer-friendly model into being has been Jarett Levan, who was promoted to chief executive officer Jan. 16, adding the title to his positions as president of the Fort Lauderdale bank and of its parent company, BankAtlantic Bancorp Inc.
Mr. Levan, 33, is the son of Alan B. Levan, who formerly steered the 55-year-old institution and remains as chairman of the bank and the parent company as well as chief executive officer of BankAtlantic Bancorp. The senior Mr. Levan was the subject of a Miami Today Profile in 1988 and 1992 as his bank moved into a new era of growth.
The younger Mr. Levan was interviewed this month by Miami Today international editor Michael Hayes.
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