Dominican Republic tourism show nets 41 new trade deals

The Ministry of Tourism of the Dominican Republic made its return to Miami with its Dominican Republic Tourism Tradeshow.

The event, which took place this past week at the JW Marriott Marquis, showcased the Dominican Republic’s adventure offerings and what the country’s ministry of tourism is doing to further establish its position as a premier tourist destination.

In its second year, the Dominican Republic Tourism Tradeshow welcomed over 500 travel agents from North America and Latin America, as well as over 70 co-exhibitors, including Puntacana Resort & Club, Casa De Campo, Cap Cana, Marriott, Sky High Dominicana, Hodelpa Hotels & Resorts, Karisma Hotels & Resorts, and Hyatt Inclusive Collection.

Using Miami as the hub for the Americas, the American market represents 85 of every 100 airline arrivals to the Dominican Republic and has been instrumental in post-pandemic growth. Attendees hailed from Canada, the United States, Chile, Colombia, Argentina, Costa Rica, Brazil, Puerto Rico, Guatemala, and Mexico, said David Collado, Tourism of the Dominican Republic’s minister. The event facilitated over 1,000 business meetings, resulting in the signing of 41 agreements between airlines and tour operators.

The tradeshow served as a platform to promote tourism, conduct business, and elevate the nation’s profile among industry leaders and a diverse audience of travelers, he added. The event kicked off with the traditional roadshow, where he detailed information about the nation’s history, growing tourism landscape and attractions.

Among international partners who attended were Expedia, Hopper, Air Canada, Westjet, Transat Tours Canada Inc, Northstar Travel Group, Cruise Planner, Travel Planners Intl, Travel + Leisure, PGA Tour Media and Voyages En Direct.

“Through fruitful collaborations, both local and international, we’ve laid the groundwork for initiatives that aim to attract more visitors and boost spending on unforgettable experiences,” Mr. Collado said. “We have seen an incredible response from attendees, and we are eager to continue building on these opportunities [in Miami], ensuring that our country remains a top destination for travelers worldwide.”